AMP is available in Pro Edition
AMP, or Accelerated Mobile Pages, is a free, open-source framework that allows you to create mobile pages that deliver content quickly.
Why Is AMP Important?
AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking. It consists of HTML, JS, and cache libraries that, thanks to specific extensions and AMP-focused properties, accelerate load speed for mobile pages.
#1 It speeds up website load time
This one is obvious. With no useless elements to slow them down, AMPs are lean, slick, and fast. Users enjoy pages that don’t make them wait, so AMPs basically guarantee that your site brings in more visitors.
#2 It increases mobile ranking
Although AMP is not a ranking factor by itself, it has a positive influence on mobile ranking due to its faster load time. Potentially, if Google starts prioritizing AMPs, it will have even more of an effect on SERPs.
#3 It improves server performance
If your site generates tons of traffic from mobile, AMP will reduce the load on your servers and improve their performance.
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